Radostin Nikolov worked for numerous many years as a valet in downtown Naples, where by he saw firsthand the challenges of parking cars in the ever more busy Fifth Avenue South space. The Bulgarian indigenous talked to his boss about enhancements and variations that could be produced. But the manager was not interested.
So in 2013, Nikolov and good friend and fellow valet Dimitar Bubarov went into business enterprise for themselves, launching Valet Execs. “We made the decision to start off our very own corporation and set our vision to function,” suggests Nikolov, 38.
First they experienced to convince the Fifth Avenue South Organization Advancement District to give them a possibility. A a few-days-a-week trial run from December 2013 to April 2014 has considering the fact that turned into a multiyear, lasting gig. “They had other businesses bidding for the account again then, but we have been the only kinds that knew the space and had been organized with a real system,” says Nikolov. “The other corporations were national providers that didn’t even know about the troubles in the region.”
One particular of individuals ongoing difficulties? Locating places where by valets could basically park the autos. For many years other companies designed do with no matter what they could locate, which was typically considerably less than perfect and from time to time manufactured residents and corporations in the region disappointed.
Nikolov and Bubarov have negotiated with residence proprietors of place of work properties, banking companies, and other firms wherever parking loads sit empty following 5 p.m. or on weekends. They current the proposition as a gain-acquire: The house house owners get some hire funds from Valet Pros, and Valet Professionals monitors the loads to make certain they are stored clean and harmless as they use them in the evenings. The business at present works with 9 different house homeowners and has much more than 500 spaces it can use in 13 unique heaps.
In its 1st yr of enterprise, Valet Execs parked 6,000 vehicles. That was three situations what the business Nikolov and Bubarov had earlier labored for would park in a yr, and they did it operating only 3 times a 7 days and at 3 locations.
The organization now has six valet stations together Fifth Avenue South and 28 employees for the duration of period. From Oct 2021 by way of May perhaps 2022 — season in Southwest Florida — Valet Pros parked 55,000 autos, a major milestone for the company. The business costs consumers $7 for its valet solutions and has been escalating about 20% a calendar year. Nikolov sees extra progress ahead. “We hope to park 60,000 to 70,000 autos upcoming year, which is very probable,” he states.
Radostin Nikolov co-founded Valet Pros in 2013. (Image by Stefania Pifferi)
Maintaining the enterprise jogging effortlessly and correctly demands an capability to keep on major of a lot of factors. The organization keeps tabs on the Fifth Avenue scene and forges relationships with the restaurants that gain from its providers. It anticipated the development of the west conclusion of the avenue and founded a valet station there before it obtained hectic, for illustration. It also commenced planning for a post-pandemic pickup in company very well in progress.
“We’re often a single move in advance,” states Nikolov. “We’d relatively be in excess of-organized than underprepared. The worst issue that can come about to me is for an individual to come to our parking whole lot and we convey to them we have no room.”
Valet Professionals also has to retain up with its permitting from the Naples City Council, delivering annually experiences and applying for renewal every three a long time. And given that they operate in a wealthy space, all people has to stay informed about the most current and biggest high-end vehicles — and what it normally takes to drive them. It is not unusual for employees to park dear rides like Bentleys and Rolls-Royces.
That also means selecting is a watchful system. Not only do employees have to be equipped to push and park autos properly, they also will need to be healthy plenty of to run up to 8 miles a night. Nikolov and Bubarov coach each staff by themselves and start out them off slowly but surely till they’re completely up to velocity on the company’s methods and purchaser service specifications. “Even if they do not have working experience, if they want to understand and are intelligent, match fellas, I know I can make it work,” he suggests.
With small business likely so very well, people today frequently inquire Nikolov if he will grow to a further marketplace. Which is a gradual ride — by layout. “I want to have what I have and make it function greater and greater,” Nikolov suggests. “For me it is far better to aim on what I have and make it superior than unfold it around and then very little is effective very well.


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