June 15, 2024


Business Strategy For Economic Revival

BI Reporting – 3 Ways Domo has Changed it for Good

BI Reporting – 3 Ways Domo has Changed it for Good

The company intelligence (BI) / analytics area has progressed significantly about the last twenty decades, including a go absent from classic BI reporting in the system, toward present day BI that satisfies the demands of contemporary corporations.

BI Reporting is No Longer the Focus

In the early times of BI, there were being two essential concentrate locations which includes traditional reporting (which usually intended hugely formatted, pixel-perfect reviews this kind of as monetary stories) and OLAP style investigation throughout dimensions and steps (using pre-designed and then later dynamically modeled cubes). The most well-known platforms of the time have been originally targeted about fast, pre-calculated, file-centered OLAP analysis. This was immensely well-known as it was performant and also enabled small business consumers to slice and dice throughout their main proportions.

The utilization much more appropriate to this discussion is what could be termed “bi reporting”, which effectively served organizations recreate their paper stories in a BI system, with a superior diploma of structure handle, providing users a acquainted working experience to their paper reports, although leveraging their info dynamically for interactions these kinds of as slicing with dimension dropdown menus and more.

The Sector Moved to Visualization and Examination

While by means of the 90’s and into the 2000’s the BI reporting agenda was pretty well-liked, above time it grew to become clear that highly formatted experiences, pixel-best stories and just the much more antiquated thoughts of what “reports” really should be adjusted, to place it only. The emphasis moved from recreating paper stories on the internet considerably much more to driving insights out of organization’s beneficial data means with much easier-to-use, enterprise-centered visualization and investigation equipment.

This modify in focus and resulting desire gave rise to the effectively-acknowledged “data visualization” suppliers that totally changed the market place and expanded it even even more. This also further de-emphasized the ageing bi reporting agenda even more. Towards the beginning, most of those people “data visualization” resources targeted on conclusion-person investigation capabilities to the exclusion of all other agendas.

Domo Adjusted Analytics Without end

Domo entered the marketplace at a time when organizations commenced asking hard issues about the viability of the generally-desktop-oriented “data visualization” instruments for the company. What they gained in agility and person fulfillment, they dropped in governance and dependability. There were many other tradeoffs as very well, but Domo arrived to market place with a manufacturer new get on BI / analytics and improved it for the very good in a few key methods:


Domo produced the initial correct cloud analytics system that elevated general performance further than the desktop capacity of the current facts visualization sellers (which typically relied on area Computer or mac processing electricity), though also enabling IT once again to govern and protected the analytics.


Domo additional de-emphasized the want to flip tech persons and company consumers into designers by as a substitute making the Domo platform where nearly anything made appears great. This appears very simple, but was revolutionary. There was a basic misunderstanding by all the other suppliers that in some way the full current market sought after pixel-fantastic control.

That comprehensive handle resulted in unattractive and often unusable dashboards and bi content mainly because unqualified technical men and women and users were thrust into the part of designer. Domo adjusted all of that so that customers and complex folks can develop the written content, but the design and style of the system is these that all content material usually looks professional, 100% of the time.


While Domo delivers all the critical kinds of BI articles this kind of as basic, formatted BI reporting, it transformed the target completely by wanting at the relevance of enabling business people to push insights from the knowledge with lights-rapidly overall performance (important to person satisfaction and adoption) and married that with a single, seamless cloud system for people to collaborate close to their analytics. The idea of collaborative analytics was not new, it just under no circumstances had a likelihood to work prior to Domo due to the fact of the fragmented, desktop and even conventional server-primarily based environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo continues to drive the marketplace in the direction of excellence for completeness of system (Source: Domo)

Though on the area it could possibly appear to be like efficiency, design and style and cohesiveness and collaboration may not be innovative variations, but for any person who lived as a result of the pain of the to start with 20 yrs of the BI house- with the significant spends with small ROI, very low adoption, awful efficiency and fragmented person ordeals- it is in simple fact the total big difference to offering on the promise of BI and all its worth, even together with BI reporting.

When you combine this ahead-pondering heritage and system with the most crucial emerging agenda for businesses nowadays around building modern “Data Apps” that leverage the principles that made Domo what it is nowadays, Domo is previously in the procedure of redefining the current market after once more.