July 20, 2024


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Best Content Marketing Tools (2023)

Best Content Marketing Tools (2023)

If you’re looking for the best content marketing tools to take your business content game to the next level in 2023, you’ve come to the right place. 

With almost a decade of content marketing experience, I know having the right tools at your disposal is essential for success. 

The wrong tool will make your job harder and, worse yet, cost you valuable time and resources.

So what are the best content marketing tools of 2023? 

I’ve done the research and have rounded up some of the top picks for content marketing. From comprehensive software suites to specialized tools, these are the best content marketing tools on the market today.

Best Content Marketing Tools for 2023

We at SBB methodically tested each content marketing tool, considering factors like:

  • ease of use
  • pricing
  • customer support
  • and product quality

We also looked at how the products performed in comparison to one another.

After a thorough assessment, we’ve found the top content marketing tools of 2023 that will help you get the most out of your content.

**This list is always changing as new software releases and old software updates, so be sure to check back for a comprehensive look at the best content marketing tools of 2023.** 



If you’re looking for content marketing tools to help grow your business, Hubspot has what you need. 

They offer an incredible selection of products and services related to: 

  • customer relationship management (CRM)
  • social media marketing
  • content management
  • lead generation
  • web analytics
  • search engine optimization (SEO)
  • and customer support

From content creation to digital advertising strategies, HubSpot helps businesses in all industries increase customer engagement and streamline workflow. 

With the help of their all-in-one platform, users are sure to get tangible results and make progress faster.

Why It’s a Great Content Tool

HubSpot is an all-in-one platform that provides content marketing tools to businesses of any size. 

These content tools are free to use, making content generation easier.

You can build a website from the ground up at no cost with Hubspot’s powerful tools, such as:

  • form builder
  • popup tools
  • and integrated WordPress plugin

On top of all this terrific content creation power, HubSpot also offers a world-class content management system (CMS) for free, so you can centralize everything within your customer relationship management (CRM).

With these amazing features out of the box, it’s easy to see why we choose HubSpot as one of our top content marketing tools of 2023!


Hubspot pricing plans

Hubspot offers two pricing plans for their CMS Software:

  • Professional – $360 / month (billed annually at $4,320)
  • Enterprise – $1,200 / month (billed annually at $14,400)


  • Intuitive UI
  • Offers everything you need for CRM in one place
  • The base software will always be free


  • The high cost can be inaccessible to smaller businesses
  • Annual contracts mean you pay for a complete contract whether you use it or not



Content marketing tools don’t stop at CMS creation. 

Content marketers also need tools in their content-writing toolbox that check for grammar accuracy and proper sentence structure.

Enter Grammarly – a comprehensive content writing platform that looks at:

  • grammar
  • spelling
  • plagiarism
  • and more

Across multiple platforms, including Microsoft Word, WordPress, and Facebook. 

With real-time accurate content feedback, Grammarly is one of the most essential content marketing tools for successful content creation.

Why It’s a Great Content Tool

Grammarly is an incredibly helpful content marketing tool.

This cloud-based typing assistant can help content creators review: 

  • spelling
  • grammar
  • punctuation
  • clarity
  • and delivery mistakes in English texts

Grammarly is highly customizable: tailor your content to suit the desired style, tone, and context-specific language.

As if that weren’t enough, Grammarly can even detect plagiarism.

So whether you’re a content creator or content manager looking for an easy way to improve your work, Grammarly is worth a look!


Grammarly pricing

Grammarly offers a free plan as well as two paid memberships:

  • Premium – $12 / month
  • Business – $15 / member / month


  • Easy to use
  • Incredibly accurate
  • Real-time edits
  • Highly customizable
  • Adaptable to different types of content, from instructional texts to creative fiction
  • Explains its edits, so you learn while you edit


  • The free version is very limited compared to paid upgrades.



SEMRush is a go-to solution for website owners, content strategists, and digital marketers alike, as it provides useful keyword research and online ranking data to determine the success of content. 

SEMRush includes essential metrics like search volume and cost per click that can give users insight into their content’s performance.

So if you’re looking to enhance your content marketing tools, Semrush is worth more than just a glance.

Why It’s a Great Content Tool

SEMRush is an incredibly useful content tool for any SEO-savvy professional.

This platform provides powerful insights into your website’s performance, allowing you to measure and improve the success of your content accurately: 

  • Monitor keyword trends with up-to-date search volume
  • Analyze cost per click
  • Analyze competitor’s data
  • Track click rates
  • Monitor backlinks

These invaluable insights allow you to make the most of your content and get the desired results.

With SEMRush, you can be sure that your SEO strategy is on track and that your content marketing campaigns are successful.


SEMrush pricing

SEMrush offers three pricing plans:

  • Pro – $119.95 / monthly
  • Guru – $229.95 / monthly
  • Business – $449.95 / monthly


  • Extensive analytics for keywords and backlinks
  • Wide range of features
  • Unmatched access to data thanks to SEMrush’s massive databases
  • Excellent value for money – with all its features, SEMrush is worth every penny
  • Larger usage allowances than other CMS software


  • The user interface (UI) is a little disorganized.



Canva is an online graphic design platform that makes creating stunning visuals a breeze.

It’s the perfect tool for quickly designing compelling content without specialized knowledge or skills.

Why It’s a Great Content Tool

• Easy-to-use drag-and-drop interface

• Library of templates and elements

• Professional design quality

• Affordable pricing

• Optimized for mobile use

Canva’s drag-and-drop interface makes it easy to create beautiful visuals with just a few clicks. 

Its vast library of templates and elements makes it easy to create eye-catching images for pros and novices.


Canva pricing plans

Canva offers three pricing plans depending on your needs:

  • Canva Free – Free
  • Canva Pro – $119.99 / Annually
  • Canva for Teams – $149.90 / Annually for the first five people


  • Beginner friendly and easy to use
  • Multiple pricing plans to suit every budget
  • Access to stock photo library
  • Users can customize templates for a unique look
  • Canva offers templates for many purposes, including social media


  • Users needing more control might find the free version to be limited.
  • Limited export settings
  • You cannot use Canva to create unique elements



Jasper is an AI-powered content generation platform that helps marketers and creators quickly generate high-quality content.

With natural language processing (NLP) technology, Jasper enables users to write in plain English and instantly convert their ideas into optimized content with perfect grammar and structure.

Why It’s a Great Content Tool

Jasper is a great tool for marketers who need to create content quickly without compromising quality or accuracy.

Here’s how Jasper helps create excellent content:

  • AI-powered content generation
  • Turn ideas into optimized blogs
  • It easily integrates with other CMS tools like Grammarly and Surfer, so you can be sure your content is optimized.

Jasper’s AI-powered content generation makes it easy for marketers to quickly create high-quality, optimized content.

The ability to pair with editing ai software like Grammarly ensures all your writing is up to par—without you having to lift a finger.


Jasper pricing plans

Jasper offers three pricing plans:

  • Starter – starting at $29 / monthly
  • Boss Mode – starting at $59 / monthly
  • Business – Customizable

The cost of these plans is flexible, depending on the number of words you generate with Jasper, so you can get the most from your content marketing budget.


  • Ability to generate high-quality, SEO-friendly content
  • Intuitive user interface
  • Easy-to-customize templates
  • Integrated analytics
  • Integration with popular CMS systems like SurferSEO and Grammarly


  • No free trial
  • Big learning curve for high-priced plans

Surfer SEO

Surfer SEO

Surfer is a content marketing tool that can help optimize content for search engine optimization (SEO) and keywords. 

Through its built-in keyword research tool, you’ll find out what terms users are searching online, so you can optimize your content marketing strategy accordingly.

Surfer makes it easier than ever to conduct SEO audits on any content you write, putting the power in your hands to help you reach your content goals.

Why It’s a Great Content Tool

Surfer SEO is a great content tool for helping marketers reach their content goals.

Surfer offers an intuitive user interface and built-in keyword research tools to help you easily identify the most important keywords for your content.

A few of Surfer’s best features include:

  • Intuitive user interface
  • Built-in keyword research
  • Ability to conduct SEO audits
  • Automated content analysis
  • Optimization recommendations


Surfer pricing plans

Surfer SEO offers three pricing plans to suit your needs:

  • Basic – $49 / monthly
  • Pro – $99 / monthly
  • Business – $199 / monthly


  • Creates quick article outlines to ensure your article has the perfect structure
  • Assists in the creation of content strategies and related keywords
  • Analyzes your content to maximize ratings
  • Provides detailed page audits that can identify content gaps and offer actionable steps to fix them


  • The lowest plan only allows for a minimum amount of queries per month.
  • Surfer’s UI can be overwhelming for those who are new to CMS.



Monday.com is a powerful cloud-based platform revolutionizing content marketing and project management.

Monday allows users to create their own content marketing tools, such as task boards and Gantt graphs, customizing content to their needs.

Plus, the drag-and-drop interface makes it easier for users to visually manage tasks across teams.

Monday.com is a great way for content marketers to streamline workflows and build efficient structures around content creation, editing, and sharing.

Why It’s a Great Content Tool

Monday is a great content marketing tool for its ease of use and ability to streamline workflows. 

Its drag-and-drop interface allows users to quickly create, organize, and manage tasks across teams. 

Plus, the platform offers many features that make content management easier: 

  • Automation capabilities
  • Data tracking
  • Task boards
  • Customizable Gantt charts
  • Collaboration tools

With all these features, Monday.com is a great tool for marketers to optimize their content creation and management processes.


Monday pricing plans

Monday offers a free plan and four paid plans:

  • Basic – $8 per seat per month
  • Standard – $10 per seat per month
  • Pro – $16 per seat per month
  • Enterprise – Customizable depending on your business needs


  • Fantastic for teams or multiple users
  • Excellent tracking features
  • Reliable project management tools
  • Makes communication between team members easy, efficient, and effective


  • The mobile app has limited functionality
  • Per-Person pricing can be an issue for larger teams with more people



Trello is an amazing project management tool for any team looking to brainstorm and collaborate on projects and tasks!

With this helpful app, it’s super simple to: 

  • organize content plans
  • assign tasks and deadlines
  • highlight project progress
  • and track what team members are working on

Trello is a great way for content marketers to stay up to date with the latest content ideas, stay organized, and complete projects promptly.

Why It’s a Great Content Tool

Trello is a great content tool because it simplifies brainstorming, organizing, and managing content projects.

With Trello’s intuitive interface and helpful features, teams can: 

  • Easily track project progress
  • Quickly assign tasks
  • Create boards for each content
  • Set reminders
  • Collaborate with team members

Trello allows teams to manage their workflow and streamline content creation, editing, and sharing. 


Trello pricing plans

Trello offers a free plan plus three paid options:

  • Standard – $5 per user per month (if billed annually)
  • Premium – $10 per user per month
  • Enterprise – $17.50 per user per month


  • User-friendly and easy to use
  • Works seamlessly across devices from desktop to mobile
  • Allows for real-time updates from everyone on your team
  • Fantastic notification system
  • Affordable pricing plans


  • Due to its nature as an online software, Trello relies on an internet connection to function.
  • It works best for limited users; larger teams may find it difficult to manage.



Originally created as a content marketing tool to streamline communications between teams, Slack has quickly become an all-in-one platform loved by its users. 

Thanks to Slack’s user-friendly interface, ease of use, and powerful features, content creators can now easily manage their projects from start to finish. 

Whether you’re looking to increase productivity at work or just grow with like-minded individuals in a group chat, Slack provides a digital space where anything is possible.

Why It’s a Great Content Tool

Slack streamlines communication between teams, making collaboration its starring feature. 

Slack’s user-friendly interface makes it easy to use, and its features are powerful enough to help you boost productivity.

Here’s what Slack offers as a content marketing tool: 

  • Direct messaging
  • Automated notifications
  • Easy organization of tasks
  • Ability to customize how content is viewed
  • Accessibility from any device
  • Integrations with other tools, such as Google Drive

These features make Slack great for content marketing teams looking to increase efficiency and collaboration. It’s no surprise that Slack is one of the leading content marketing tools in 2023.


Slack pricing plans

Slack offers three pricing plans:

  • Pro – $7.25 per person per month (when billed annually)
  • Business+ – $12.50 per person per month
  • Enterprise Grid – Custom depending on your business needs


  • Makes collaboration and communication a breeze
  • Works well across platforms, including desktop and mobile
  • The ability to create channels makes organization and project management.
  • easy
  • Includes video conferencing


  • Slack auto-deletes conversations after 14 days, which is not ideal for saving important notes or keeping a record of team communication



Looking to create content that stands out in the market? WordPress is your friend!

WordPress is a content management system designed just for content marketers, providing the tools and features needed to write engaging content and get noticed.

WordPress offers user-friendly publishing processes, visitor tracking, and content marketing plugins to maximize your content’s impact.

This lets content marketers sharpen their online presence and build their brand with minimal hassle.

Why It’s a Great Content Tool

Whether you’re a beginner or a professional, WordPress provides an intuitive platform that allows you to easily create engaging content that will draw in visitors and help you reach your marketing goals. 

With WordPress, you can: 

  • Easily customize the look of your blog or website.
  • Track visitor activity with various plugins
  • Publish content quickly and efficiently.
  • Maximize content reach
  • Utilize powerful marketing plugins.
  • Make your content stand out from the competition.

All of this allows you to build a strong brand and establish yourself as an authority in your field.

With so many great features, WordPress is the perfect content tool for any content marketer looking to get their message out into the world!


WordPress pricing plans

WordPress offers a free plan and paid options:

  • Personal – $4 / month (when billed annually)
  • Premium – $8 / month
  • Business – $25 / month
  • eCommerce – $45 / month


  • WordPress offers users over 50,000 (mostly) free plugins, which allow for total customization.
  • User-friendly CMS for content creators of every skill level
  • Open-source software means WordPress is constantly improved


  • No reliable customer support
  • Regular updates can sometimes present compatibility issues

What Are Content Marketing Tools?

Content marketing tools are programs and platforms designed to help creators create, optimize, manage, measure, and distribute content effectively. 

These tools can include anything from keyword research tools to lead generation software.

Content marketing tools can: 

  • Optimize your content for search engines
  • Boost website visibility and engagement with target audiences
  • Track metrics such as website traffic and conversions
  • Help you to understand your target audience better
  • Improve the quality of your content

Integrate content marketing tools with powerful web hosting tools like GigaRapid Seedbox to maximize your content’s impact.

These tools are an essential part of a successful content marketing strategy. You can grow your business through effective content marketing with the right tools.

Content Marketing Tool Benefits

Content marketing is an essential part of modern business.

CM helps you to reach customers, build relationships, and increase brand awareness. With the right tools and strategies, you can create content that engages your target audience and drives them to take action. 

Let’s examine all the ways content marketing can have a positive impact on your business.

Saves You Time

Content marketing tools can save you a great deal of time. With the right tools, you can produce content quickly and efficiently.

Here are some ways content marketing tools make your job easier: 

  • Automate tedious tasks such as keyword research
  • Monitor trends to ensure your content stays fresh
  • Schedule posts in advance
  • Track your performance metrics
  • Easily collaborate with team members

You can create high-quality content faster and more effectively with the right tools.

Streamlines Your Content Process

You can use content marketing tools to plan, create, optimize, and distribute your content in an organized manner.

High-quality content requires a lot of work. Content marketing tools make it easier by providing features such as:

  • Search engine optimization
  • Social media management
  • Content curation
  • Analytics and Reporting

With these tools, you can optimize your content and reach more of your target audience.

Organizes Your Content Efforts

Content marketing tools can help you organize your content efforts for maximum efficiency.

These tools provide features such as: 

  • Task management
  • Project tracking
  • Editorial calendars
  • Lead generation

With these tools, you’ll be able to create an organized content plan that helps you produce quality content and reach more people.

Increases Your Content Production

Content marketing tools can help you create great content and reach more of your target audience.

With the right tools, you can streamline your content creation process, save time, and increase productivity.

With user-friendly features such as: 

  • Template libraries
  • Drag-and-drop builders
  • Text formatting
  • Content generation

You’ll be able to create high-quality content quickly and efficiently.

Makes Your Content Better

Content marketing tools can also help you produce better content.

These tools provide features such as: 

  • Editorial feedback
  • Grammar and spell check
  • Formatting templates
  • Research

With these features, you’ll be able to create high-quality content that engages your target audience.


Having the right content marketing tools at your disposal is essential.

Whether looking for analytic data, content creation platforms, or project management features, the right content marketing tools can make your job easier and help you create great content. 

With the right tools in place, you’ll be able to save time and produce high-quality content that engages your customers and drives results. 

Which content marketing tools do you use and why? We’d love to hear about what strategies or features help you succeed with content marketing.

Share your experiences in the comments below! 

Frequently Asked Questions

What are the 5 marketing tools?

Hubspot, Grammarly, SEMRush, Canva, and Jasper are the five most essential content marketing tools. Each of these tools brings something unique to the table that can be used to improve the quality of your content and increase engagement with target audiences.

What is the best content marketing strategy? 

The best content marketing strategy will depend on your goals, target audience, and budget. A successful content strategy should include various content types, such as blog posts, videos, podcasts, and social media posts. You should also use the right tools to optimize your content for search engine visibility and track the performance of your content.

What is the most successful marketing tool?

The most successful marketing tool will depend on your goals and needs. Some popular tools include SEMRush, Canva, and WordPress. These tools can optimize content for search engine visibility and track performance metrics. Ultimately, the best marketing tool aligns with your goals and provides the features you need to create successful content.

What are the 7 steps of content marketing? 

The seven steps of content marketing are 1. Research and Plan, 2. Develop a Content Strategy, 3. Create Quality Content, 4. Optimize Your Content for SEO, 5. Promote Your Content Across Multiple Channels, 6. Measure and Analyze Performance Metrics, 7. Iterate and Improve. Following these steps, you can create an effective content marketing strategy to help you reach your business goals.

What is the best marketing tool in 2022?

The best marketing tool in 2022 will depend on your needs and budget. Popular tools include SEMRush, Canva, WordPress, Monday.com, Trello, Slack, and Grammarly. Each of these tools can be used to optimize content for search engine visibility and track performance metrics.

Which digital marketing tool is best?

The best digital marketing tool will depend on your goals and needs. Popular tools include SEMRush, Canva, WordPress, Monday.com, Trello, Slack, and Grammarly. Each of these tools can be used to optimize content for search engine visibility and track performance metrics.